Icehockey runs through our veins. The passion for it already ignited in our childhood. The experience of more than 30 years in the business, coupled with very extensive know-how and the great joy of the job, makes us an unbeatable team.

Georges Müller

CEO

Active in sports management since 2005, founder & CEO of Prime Sports GmbH. Georges was a partner in the Zurich law firm Müller & Paparis Attorneys at Law for 18 years and over the years he has focused more and more on sports.

Ice hockey was and still is Georges’ great passion. With his legal background, his enormous experience in the sports business as well as his worldwide network, he is able to professionally advise and represent each player in all aspects of sustainable career planning as well as in contract negotiations. No other agent has helped as many undrafted Swiss players to NHL contracts as Georges.

Matthias Bieber

Player Development & Scout

Matthias looks back on 17 years of professional ice hockey, including more than 700 games in the National League (formerly NLA). He has participated in 4 World Championships (World Championship silver in 2013) and the Olympic Games in Sochi in 2014. He won the Swiss Championship title with SC Bern in 2019 and the Swiss Cup with Kloten Flyers in 2017. As a junior, Matthias participated in one U18 and two U20 World Championships.

Matthias attended several coaching courses during his active time and gained experience in scouting. Since 2020, he is full-time responsible for Scouting & Player Development in our agency.

Andrew Maloney

Partner Agent in North America

Andrew has represented players in the NHL and worldwide since 2012, including 20 NHL Draft picks in the last five years.

Roly Thompson

Partner Agent in North America

Roly has represented players in the NHL and worldwide for nearly forty years, including over 150 NHL draft picks, Olympians, Stanley Cup winners and a member of the Hockey Hall of Fame.

Mike Ellis

Skills & Skating Coach

Mike is an experienced Player Development and Skills Coach with over 25 years of coaching experience.

Mike was a Skills Coach & Team Consultant with the Toronto Maple Leafs from 2014-2019 and Director of Player Development with the Tampa Bay Lightning from 2019-2023. He has been a co-owner of our partner agency Maloney & Thompson since summer 2023. Mike has been running our Swiss camp for many years and is responsible for player development.

Simon Hurter

Financial Expert

Simon Hurter has over 30 years of professional experience in finance and accounting. He worked for several years at Kuoni Reisen AG, Migrosbank and the Swissair Group, where he was able to build up his extensive expertise and network of contacts. He also worked as Head of Accounting & Administration at ICLP Ltd. and spent six years on the management board of a medium-sized trust company. Before starting his career in the world of finance, he played ice hockey for EHC Kloten for many years. He advises our players on all aspects of occupational and private pensions and supports them in all matters relating to accounting, fiduciary services, taxes and real estate.

Christian Boller

Insurance Expert

Christian has more than 20 years of experience in the global financial services sector (including as a senior director in a major Swiss bank). In his current role as an insurance expert, he offers our players competent support in all insurance matters. Thanks to his in-depth market and specialist knowledge, he can act as a neutral and independent insurance broker for our players with very specific needs, regardless of which company they are insured with.